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Structural Funds Projects Communications

Engaged, informed publics

It is often said, and rightly so, that the European Union must be closer to its citizens. On the eve of enlargement, it is evident that the European project must have greater visibility and that a greater effort must be made to bridge the gap
between the citizens of the Union and its institutions.

Thanks to the Structural Funds, the European Union can demonstrate in a practical way how it impacts on the everyday lives of each and every one of us.

Over one third of the Community budget is transferred to the people and the regions that need it most, including Romania. At a local level, with the assistance of the Member States and private investors, the actions of the European Union make it possible to build infrastructure, to innovate, to protect the environment and to respond to
the need for employment and training.

These are activities that benefit all of us.

But achievements in these areas must be communicated more widely and more effectively. In this regard, there are three imperatives for better communication:

  • to inform all the potential beneficiaries of the existence of the Structural Funds and how they can be accessed, in order to ensure that a large number of projects can be presented;
  • to ensure greater transparency in the use of public funds;
  • to increase awareness among the general public of the actions carried out by the European Union in partnership with the Member States.

The acknowledgment of a strategic role to Communication is a result of the growing importance assigned to it by the European Union during the planning stages of Structural Funds.

The success of the development policies strongly depends on a consistent information and advertising action system, which includes the contents of the activities of the various Programs, therefore ensuring the best transparency of interventions.

BT Public Relations has extensive of successfully managing the marketing and communications components of various international assistance Programs ranging from USAID to JICA/JOCV, Phare, EBRD and more, and can assign senior Key Experts to enhance the administration activities, disseminate the results obtained through available resources, promote good administrative practices, and improve the flow of information originating from monitoring, assessment and financial control of your Structural Funds based Program.

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